Abakoresha umuyoboro wa Youtube  bagiye kujya bemererwa gushyira amatangazo yamamaza muri videwo ntoya dukunze kwita (short videos), Muburyo bwo guhangana nindi miyoboro ya video nka Tiktok nkuko amajwi yavuye mu nama y’imbere (external meeting) abitangaza.

YouTube izatangaza amahirwe menshi kubakora ibintu kugirango babone amafaranga muri serivise yayo ya videwo, bizeye ko izarinda uruhare rwayo nk’urugo rw’abantu bazwi kandi bakunguka TikTok bahanganye. Iyi sosiyete ifitwe na Google irateganya kureka abakora amashusho benshi bakinjiza amafaranga kuri platifomu, bikagabanya inzitizi zo kwinjira muri gahunda y’abafatanyabikorwa bayo, nk’uko amajwi yavuye mu nama yabereye kuri YouTube kuri uyu wa 15 Nzeri 2022. Biteganijwe ko YouTube izabitangaza mu birori byo ku wa kabiri.

Mu nama y’abakozi, Amjad Hanif, umuyobozi wungirije ushinzwe imicungire y’ibicuruzwa n’ibicuruzwa, yagize ati: “Nukwiyongera kwinshi twakoze mu myaka itari mike dushiraho uburyo bushya ku barema kwinjira muri gahunda.” Ku mugoroba wo ku wa kane, umuvugizi wa YouTube yanze kugira icyo atangaza.

Mu mategeko ya kera ya YouTube, abayashizeho binjije amafaranga ari uko abayirebaga bareba byibuze amasaha 4000 ya videwo yabo kandi bafite byibuze abiyandikisha 1.000. Isosiyete y’ababyeyi ya YouTube, Google, yahuye n’igenzura rikomeye ry’abashinzwe kugenzura ibikorwa, babishinja imikorere idahwitse kandi bagaragaza impungenge z’uko Google yiganje mu bice bimwe na bimwe by’ibicuruzwa.

Isosiyete nayo yazamuye inyungu mu bukungu izana ubucuruzi buciriritse ndetse n’abantu basanzwe. YouTube yavuze ko yatanze miliyari 25 z’amadolari mu bukungu bwa Amerika mu 2021, ihanga imirimo ihwanye na 425.000 y’akazi k’igihe cyose kandi ifasha 85 ku ijana by’abakora YouTube bafite imishinga mito kwagura ibigo byabo.

YouTube yahindutse urubuga ruzwi cyane rwo kureba amashusho igice kuko yishyuye bamwe mubayiremye mumyaka 15 ishize – kureshya abantu gukomeza gutanga ibikubiye kurubuga. Hamwe na lip-syncs, amashusho yimbyino hamwe nurukundo rwa Generation Z, TikTok yazanye amarushanwa mashya kuri YouTube. Mu rwego rwo guhangana na TikTok y’Abashinwa, YouTube yabanje gushyira ahagaragara icyiciro cya videwo nto, icyiciro cya videwo nini, yerekana amashusho, mu mwaka wa 2020.

YouTube yavuze ko muri Kamena ko ibicuruzwa bifite abakoresha miliyari 1.5 buri kwezi. Ubu YouTube izazana amatangazo kuri Short, nkuko amajwi yinama yabitangaje hamwe nabantu babiri bamenyereye uko ibintu bimeze, batemerewe kuganira kuri gahunda yibicuruzwa. Isosiyete irateganya kwishyura abayiremye 45 ku ijana by’amafaranga yamamaza nk’uko umwe mu baturage abitangaza. Abakora YouTube basanzwe bakiriye 55 ku ijana byamafaranga avuye kumatangazo akina mbere na videwo zabo.

Bwana Hanif mu majwi y’inama agira ati: “Kwishyura” bizafasha rwose abarema gusobanukirwa impamvu YouTube ariho batangirira umwuga wabo wa Short.” Yongeyeho kandi ko YouTube izareka abayikora bagakoresha indirimbo zizwi muri videwo ngufi kandi ndende, bigatuma ibiyirimo bisa na TikTok. Kandi abakora YouTube bazashobora kubona amafaranga muri videwo. Mbere, amafaranga yinjizaga abafite uburenganzira bwumuziki.

Muri iyi nama, Michael Martin, visi perezida akaba n’umuyobozi mukuru wa YouTube Shopping, Michael Martin, yavuze ko YouTube yashyize ahagaragara kandi ahantu ha mbere ho guhaha hagenewe abantu bareba muri Amerika, Ubuhinde na Berezile, yizeye kuzana ubucuruzi bwa e-bucuruzi ku rubuga rwayo. Bwana Martin yavuze ko mu gihe kiri imbere, YouTube izakomeza gushaka uburyo bushya bwo kuvana amafaranga muri Short hamwe no guhaha. Aguka.rw

Bahise izina riteye ubwoba kubera uburaya bukabije buhabera banahagereranya n’amazina yo muri Bibiliya.

Amafoto: Dore uko byari byifashe mu gitaramo Yvan Buravan yaherewemo icyubahiro na Chorale de Kigali.